Amplifying small business brands through authentic storytelling and purpose-driven strategy that builds trust, inspires genuine connections, and creates meaningful impact.
About Pronoia
At Pronoia Communications, I don’t just build brands—I bring them to life with purpose and clarity. Guided by the belief in pronoia—the idea that the universe is working in your favour—I infuse this positive energy into every aspect of your brand.Your brand is not just a logo, website, or tagline—it’s your purpose, mission, vision and unique story all rolled into one that connects with people on a deeper level.By combining purpose-driven strategy with authentic storytelling, I help small business owners and entrepreneurs built trust, inspire genuine connections and create meaningful impact.Starting with brand clarity to crafting powerful messaging and stories, to amplifying and measuring your core brand and marketing goals—I offer a strategic, step-by-step approach designed to support your growth at every stage.
My Why (Purpose)
Pronoia exists to help small business owners actualize their potential through the power of story.My mission is to collaborate with you to craft and share your unique story—creating clarity, purpose, and meaningful connection that amplifies and grows your brandTogether, we’ll build a brand narrative that cuts through the noise and resonates with your audience, propelling your business forward.
My Promise
It's not enough to simply have a purpose or mission behind what you do; every business owner needs a brand promise.As your strategic partner, I promise to amplify your unique story—helping you connect, inspire, and create meaningful impact through purpose-driven brand strategy and authentic storytelling.
My Vision
In a business landscape often focused on profit over purpose, my vision is to transform how small business owners communicate by amplifying authentic, purpose-driven stories that foster genuine connections, align with their values, and inspire positive change.
How Pronoia Helps You Build a Purpose-Driven Brand
As a small business owner or solopreneur, you're wearing many hats. But when it comes to your brand, you need a clear brand strategy and story to stand out, connect with your audience, and inspire action. That’s where I come in.My services work together to help you create a brand presence that reflects your true purpose and resonates with your ideal customer.Here's how my services can help you build a more powerful brand.
Establish a Strong Brand Foundation
I help uncover your brand’s core purpose, mission, and values, and much more so you can build a solid brand foundation. Once you know what you stand for, it’s easier to communicate your unique value and build meaningful connections with your audience.
Create Emotional Connections
A clear, purposeful brand strategy resonates with your ideal audience, fostering an emotional connection that encourages loyalty and advocacy.
Differentiate from Competitors
By sharing your unique story, you can distinguish yourself in a crowded market, making your brand memorable and impactful.
Foster Trust & Cultivate Credibility
Purpose-driven storytelling fosters transparency and authenticity, allowing your audience to connect with your brand on a deeper level. This trust forms the foundation of lasting relationships, driving customer loyalty and long-term success.
Save Time & Energy
As a solopreneur or small business owner, your time is precious. My strategic approach makes the process simpler, allowing you to spend less time on messaging and more time doing what you do best—running your business.
Core Values
When I work with you, the following four core values are the foundation of everything I do.
Authentic Communication
I help you tell your brand’s story with honesty, vulnerability, and purpose—ensuring it reflects your unique identity and resonates with your audience.
Creativity That Connects
Every message I craft is designed to resonate, build trust, and inspire meaningful action.
Excellence For Impactful Results
I am committed to delivering high-quality, purpose-driven storytelling that aligns with your brand and goals—effectively and efficiently.
Transparency In Collaboration
Honest, open communication is at the core of my work. You’ll always be informed and involved at every stage.
Empowerment Through Purpose-Driven Strategy
I provide small business owners with the tools, insights, and confidence to own their brand story and drive growth.
Discover Your Brand's Purpose & Amplify Your Story
Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
My Purpose-Led Story
Turning Adversity into Purpose: My Path to Pronoia Communications
Hi I’m Tess…the founder of Pronoia Communications.I’ve always known I wanted to make a difference. But life has a way of pushing us toward clarity in unexpected ways. After seven years of stability in my career, I suddenly was facing an unexpected job loss—untethered, questioning my purpose, and wondering what was next.For a while, I felt lost. But in that uncertainty, a deeper, profound realization emerged: I wanted more than just another job at this stage of my career. I wanted creative control over my work, alignment with my values, and the ability to help others find meaning in what they do. That lightbulb moment changed everything.With over 20 years of experience in communications, I’ve worn many hats—corporate communications specialist, marketing professional, social media project writer, and community blogger. I hold a Bachelor of Arts in Communications from Simon Fraser University (SFU) and an Associate Certificate in Public Relations from the British Columbia Institute of Technology (BCIT).These experiences gave me a deep understanding of brand messaging and strategic storytelling, but I knew I wanted to apply them in a way that empowered others.This became my rationale for founding Pronoia Communications—to help small business owners clarify and amplify their brands through authentic, purpose-driven storytelling. I wanted to create a space where business owners could find clarity, connection, and confidence—without feeling overwhelmed or breaking the bank.
Building a Business from the Ground Up
Starting my own business wasn’t easy. I learned that entrepreneurship isn’t about doing it all—it’s about doing what matters. Through trial and persistence, I realized that clarity isn’t just a luxury; it’s a necessity for success.That’s why I wake up every day excited to help small business owners uncover the deeper purpose behind their brand—whether it’s through brand clarity coaching, strategic brand messaging, or crafting conversion-focused website copy. Seeing my clients step into their true power and purpose has been the most fulfilling part of this journey.
Why Purpose Matters
My work is deeply rooted in the principles of Ikigai—the Japanese concept of finding one’s “reason for being”—and Simon Sinek’s Golden Circle, which emphasizes understanding the WHY behind a business, not just the what and how. These insights have shaped my path and continue to inspire my purpose.I’ve lived the struggle I help my clients overcome. My business isn’t built on theory—it’s built on real-life experience, filling a gap that I discovered being a solopreneur launching my own business.
Beyond Business: A Commitment to Connection
Outside work, I am passionate about helping people feel less alone. Whether through my blog, yoga practice, or poetry, I believe in bringing meaning, reflection, and awareness into the world.I want to create a world where authentic, purpose-driven communication connects brands with their audiences on a deeper level, fostering meaningful relationships and lasting trust.That’s what I work toward every day—helping small business owners step into their true purpose, and power, bringing their vision to life.Let’s connect and build something meaningful together.
Discover Your Brand's Purpose & Amplify Your Story
Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
Purpose-Driven Branding & Authentic Storytelling Services
Start with Clarity, Craft with Purpose, Amplify for Impact
At Pronoia Communications, I believe your brand should be a true reflection of your purpose. That’s why I start with Purpose-Alignment Coaching so you can get clear on the WHY behind your business before defining the HOW and WHAT.Whether you’re just starting out or refining an existing brand, this inside-out approach helps you build something meaningful, value-aligned, and strategically sound.From cost-saving brand bundles to standalone brand assets and services tailored to different stages of business growth, Pronoia offers affordable, flexible solutions that meet you where you are—and grow with you. My goal is to help you amplify your brand with clarity, confidence, and purpose.
The Pronoia Process: Clarify → Craft → Amplify
Clarify: Get clear on your brand’s purpose, value, ideal customers and position in the marketplace.
Craft: Build the brand messaging and story elements that communicate who you are, what you do, how you do it and why it matters.
Amplify: Share your brand messaging and story with confidence across your website, marketing platforms, and digital channels and then measure your brand strategy success.
1:1 Online Purpose Alignment Coaching
Discover your deeper WHY and build a purpose-led brand.This foundational coaching session helps entrepreneurs and small business owners get clarity on the WHY behind their business.Using tools like Ikigai and Simon Sinek’s Golden Circle, you’ll reflect on your values, strengths, passions, and the impact you want to make.Think of this as your clarity checkpoint—a North Star to guide your business direction and brand expression.
Why Choose This Approach
Getting clear on your purpose is the essential first step before using Pronoia's free Brand Clarity Checklist. This coaching helps you answer the foundational questions that make the checklist more actionable and your brand more authentic to who you truly are.
Discover the purpose behind your brand and launch with clarity and confidence!
Brand Strategy Foundation Bundle
A purpose-driven brand foundation bundle that provides clarity, value alignment and a strong launchpad to get you started while saving you money with bundled services.
1:1 Purpose Alignment Coaching: Personalized session to uncover your core purpose and align your brand direction.
Competitive Positioning Analysis: Understand your competitors and define your unique place in the market.
Buyer Persona w/ Empathy Mapping: Get crystal-clear on who you're talking to and what they care about.
Brand Purpose & Promise Statement: Craft the ‘why’ behind your brand and the promise you make to your audience
Mission & Vision Statements: Define where you're headed and the impact you want to make
Core Values: Articulate the principles that guide your business and build trust.
Unique Value Proposition (UVP): Clearly express the value only you offer
Bundle Rate - $915
TOTAL VALUE $1,075
Optional Add-Ons:
Messaging Pillars
Business Tagline
Founder’s Story or Brand Narrative
Brand Voice & Tone Guide
Best for: Ideal for new or early stage small businesses or personal brands such as service-based creatives, coaches, and providers who need clarity on who they are, what they stand for, why it matters, and how to communicate it effectively. This lays the foundation for a strong, purpose-driven brand.
Launch your business with a strong brand foundation that truly reflects your purpose!
Brand Strategy Positioning Bundle
A strategic brand positioning bundle that brings focus, clarity and competitive insight so you can position your business as distinctly different from the rest.
1:1 Purpose Alignment Coaching: Personalized session to uncover your core purpose and align your brand direction.
SWOT Analysis & Messaging Audit: A strategic evaluation of your Strengths, Weaknesses, Opportunities, and Threats paired with a review of your current messaging to identify gaps and ensure your brand story and communications are clear, consistent, and compelling.
Competitive Positioning Analysis: Understand your competitors and define your unique place in the market.
Buyer Persona w/ Empathy Mapping: Get crystal-clear on who you're talking to and what they care about.
Brand Purpose & Promise Statement: Craft the WHY behind your brand and the promise you make to your audience
Mission & Vision Statements: Define where you're headed and the impact you want to make
Core Values: Articulate the principles that guide your business and build trust.
Unique Value Proposition (UVP): Clearly express the value only you offer
Brand Tagline: Develop a memorable, concise phrase that captures the essence of your brand and sticks in your audience’s mind.
A Brand Story or Origin Story: Craft a compelling narrative that shares the inspiration and journey behind your business evolution or brand story, building emotional connection and authenticity.
Messaging Pillars: Communication your brand's core themes or key messages that communicate your brand’s value, personality, and positioning.
Bundle Rate - $1,765
TOTAL VALUE $2,075
Optional Add-Ons:
Elevator Pitch
Brand Voice & Tone Guide
Best for: Solopreneurs or small businesses with an established brand foundation who are ready to refine their positioning and sharpen their messaging to better align with their audience and drive business growth.
Strengthen your brand’s market position and showcase what makes you unique!
Build-Your-Own Brand Strategy
Build your brand your way.Choose the brand strategy elements, assets and storytelling services you need one or more at a time, giving you a strategic, flexible start. Begin with key elements and assets for clarity and confidence, then add more as your business evolves.
Why Choose This Approach
Focus on What Matters Now: You invest time and money only in the most essential brand elements your business needs at the moment, avoiding overwhelm and wasted resources.
Adapt as You Grow: Your brand needs will evolve over time—this approach lets you add services strategically when they’ll have the most impact.
Faster Time to Market: You can launch sooner with core branding instead of waiting to complete a full package, capturing opportunities quickly.
Budget-Friendly: Manage costs effectively by spreading your investment over time instead of a big upfront spend.
Customized to Your Unique Journey: Every business is different; this lets you tailor your brand development to your unique goals and stage.
Amplify Your Brand Strategy for Maximum Impact & Growth
Pronoia's Amplify services are designed to help you extend your brand’s reach, deepen audience engagement, and measure the real impact of your brand strategy.From customized action plans that put your messaging into motion, to coaching that tracks and optimizes your brand’s performance, get the tools and insights you need to grow confidently and sustainably.
Ready to amplify your brand’s impact? Let’s take your strategy to the next level!
Get-Ready-To-Launch: Entrepreneur Essential Services
Whether you’re dreaming of a purpose-driven business in your next chapter or finally ready to bring a long-held business idea to life, these launch essentials are designed to help you take that first step.I love to support entrepreneurs who feel blocked by tech, overwhelmed by the process, or unsure where to begin.Let me help you with the technical stuff so you can move forward with clarity, confidence, and momentum.
Domain Search + Purchase Help
Business Name Search & Name Registration Support (BC Registry)
AI-Powered Logo Design (2–3 logo concepts using AI tools)
Google Business Profile Set-Up
Business Card Design & Printing
Copywriting Services for Home Page, About Page, Service Pages or Bios
Discover Your Brand's Purpose & Amplify Your Story
Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
Brand Clarity Checklist: 10 Questions to Align Your Business with Purpose
Before you build a website, post on social media, design your logo, or promote your products and services—you need brand clarity.The Brand Clarity Checklist: 10 Questions to Align Your Business with Purpose helps you get to the heart of your brand so you can move forward with purpose and confidence.This FREE checklist is for small business owners and entrepreneurs ready to build a purpose-driven brand that feels aligned, authentic, and impactful but not sure how to start.Think of it as the North Star you need to guide your business direction and brand expression.
Dual-Goal Blueprint For Brand Strategy Success - $49
A Strategic Guide for Purpose-Driven Entrepreneurs and Small Business OwnersAre you struggling to connect your big-picture brand vision with day-to-day marketing efforts?You’re not alone. This guide was made for you.The Dual-Goal Blueprint for Brand Strategy Success is a 70+ page digital resource that helps you align long-term brand goals with short-term marketing tactics so you can achieve measurable growth in a matter of weeks, not months.What You Will Learn:
The difference between brand strategy goals and marketing goals and why both matter when measuring brand performance
How to track the right Key Performance Indicators (KPIs) and not just vanity metrics
Practical ways to use Google Analytics, Google Search Console, and social media insights to measure success.
What You Will Get
A comprehensive glossary of brand & marketing KPIs
Best practices for implementation and troubleshooting
A complete 1-Year Brand Strategy Execution Roadmap
Tool recommendations to make data tracking simple and effective
This isn’t just another branding guide. It’s a step-by-step strategy playbook designed to help you build a brand with clarity, confidence, and measurable results.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
Client Case Studies
Case Study: MacDev Financial
MacDev Financial is a boutique financial services and life insurance agency with operations across Canada. The company specializes in dividend-paying whole life insurance for personal and corporate use.
Key Challenges
No Cohesive Brand Strategy
Lack of a clear brand strategy and tagline led to inconsistent messaging and diminished brand recognition.
Lack Alignment in Visual Identity
Lack of alignment and consistency of visual identity across all touchpoints in the customer journey.
No Brand Differentiation from Competitors
MacDev Financial offered specialized expertise in structuring par whole life insurance but did not differentiate from competitors offering the same knowledge.
Lack of Brand Awareness and Visibility
As a Canada-wide brand, MacDev struggled with low brand awareness and limited digital visibility. Despite offering high-quality products/services, the company lacked a strong online presence, which made it difficult to stand out in a competitive national market.
Outcomes
Refreshed the logo and development brand elements: mission/vision statement, messaging pillars, core values and a simple and memorable tagline.
Completed a joint communications/brand audit and updated all external/internal documents with new messaging and updated visual elements for a consistent visual identity increasing brand recognition.
Leveraged brand storytelling to differentiate MacDev Financial's background and expertise from competitors increasing brand awareness and lead generation.
Click on the images below to see examples of our work.
Customer Testimonial
"Tess’s incredible talent for copywriting, creating client journey strategy, as well as scripting, content editing and reviewing, for podcast and video projects is indicative of a great communicator, and likewise, storyteller."- Michele Devlin, CEO, MacDev Financial
Case Study: CanaDeck
CanaDeck is a custom-deck building company with a customer-first approach focused on quality and detailed craftsmanship using the latest and innovative construction techniques serving homeowners in Greater Vancouver.
Key Challenges
No Strategic Brand Positioning or Differentiation
CanaDeck needed a clearly defined mission, core values, and brand messaging to effectively communicate its value and build a deeper connection with its target audience. Some strategic brand positioning was essential to differentiate the company as a premium service provider in a highly competitive market.
Lack of Brand Storytelling
CanaDeck lacked a cohesive brand story that fostered trust with its target audience and clearly communicated its values, and unique selling points. Without any brand positioning, the brand struggled to stand out in a crowded market and missed opportunities to build trust, loyalty, and resonance with homeowners seeking premium deck-building services. Establishing a strong, authentic brand messaging was essential to position CanaDeck as more than just a contractor—but as a trusted partner in crafting beautiful outdoor living spaces built to last.
Brand Storytelling
Outcomes
Brand Positioning
To strengthen CanaDeck’s brand positioning, I crafted compelling About Us page copy that clearly communicates the company's mission, core values, using Simon Sinek’s Golden Circle framework—starting with 'Why.' This strategic storytelling approach established a deeper emotional connection with the target audience, enhanced brand clarity, and elevated CanaDeck’s overall brand presence. The result is a more defined and differentiated identity that positions the company as a trusted, purpose-driven leader in premium deck construction.
To strengthen CanaDeck’s brand storytelling, I created SEO-driven website copy and blog content that showcased their craftsmanship and premium services using proven storytelling frameworks like FAB and PAS. The messaging was tailored to build trust and connect address the specific needs of the brand's target audience, and guide them toward taking action—resulting in stronger brand positioning and more qualified leads.
Click on the images below to see examples of our work.
Discover Your Brand's Purpose & Amplify Your Story
Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
Let's Have A Conversation
I would love to work with you. Let's have a conversation. To get to know you better and how I can serve you, let's book some time to chat. Click on the button below to schedule a 30 Min Zoom Chat at your convenience.
Let's discover your brand's purpose, craft your unique story and amplify it together! I look forward to connecting.
We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.
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