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About Pronoia

At Pronoia Communications, I don’t just build brands—I bring them to life with purpose, clarity, and storytelling that resonates. I embrace pronoia—the belief that the universe is working in your favor—and I infuse this optimistic, magnetic energy into everything I do.Your brand is more than a logo or a tagline. It’s a story waiting to be told. That’s why I start by uncovering your WHY—your deeper purpose—before diving into the HOW and WHAT using Simon Sinek’s Golden Circle Framework.People don’t buy WHAT you do; they buy WHY you do it.With this foundation, I craft a strategic brand identity and narrative that differentiates you in a crowded marketplace, and amplifies your impact in meaningful, unforgettable ways.

My WHY (Purpose)

My WHY is simple yet powerful: I help small business owners break through brand invisibility with purpose-driven strategies and authentic storytelling--elevating their brand and amplifying its impact for positive changeMy deeper purpose is to tell stories that might not otherwise be heard—amplifying the voices of purpose-driven entrepreneurs and helping them realize their full potential.My mission is to guide small business owners in crafting and sharing their unique stories— bringing clarity, purpose, and deeper connections that amplify their brand.Together, we’ll build a brand narrative that cuts through the noise and resonates with your audience, propelling your business forward.

My Promise

It's not enough to simply have a purpose or mission behind what you do; every business owner needs a brand promise.I promise to be your strategic partner in amplifying your unique story—helping you connect, inspire, and create a lasting impact through purpose-driven brand strategy and authentic storytelling.

My Vision

In a business landscape often focused on profit over purpose, my vision is to transform the way small business owners communicate by amplifying authentic, purpose-driven stories that foster connections, align with their values, and inspire positive change.

How Pronoia Helps You Build a More Powerful Brand

As a small business owner or solopreneur, you're wearing many hats. But when it comes to your brand, you need a clear brand strategy and story to stand out, connect with your audience, and inspire action. That’s where I come in.My Purpose-Driven Brand Strategy & Authentic Storytelling services work together to help you create a brand presence that reflects your true purpose and resonates with your ideal customer.Here's how my services can help you build a more powerful brand.

Establish a Strong Brand Foundation

I help uncover your brand’s core purpose, mission, and values, and much more so you can build a solid brand foundation. Once you know what you stand for, it’s easier to communicate your unique value and build meaningful connections with your audience.

Create Emotional Connections

A clear, purposeful brand strategy resonates with your ideal audience, fostering an emotional connection that encourages loyalty and advocacy.

Differentiate from Competitors

By sharing your unique story, you can distinguish yourself in a crowded market, making your brand memorable and impactful.

Foster Trust & Cultivate Credibility

Purpose-driven storytelling fosters transparency and authenticity, allowing your audience to connect with your brand on a deeper level. This trust forms the foundation of lasting relationships, driving customer loyalty and long-term success.

Amplify Your Brand Story

I help you uncover and share your brand's authentic story. By infusing your messaging with clarity and true purpose, I bring your brand narrative to life. This storytelling approach enables your audience to connect emotionally, building deeper relationships and driving lasting brand loyalty.

Save Time & Energy

As a solopreneur or small business owner, your time is precious. My tailored approach makes the process simpler, allowing you to spend less time on messaging and more time doing what you do best—running your business.

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Core Values

When I work with you, the following four core values are the foundation of everything I do.

Authentic Communication

I help you tell your brand’s story with honesty, vulnerability, and purpose—ensuring it reflects your unique identity and resonates with your audience.

Creativity That Connects

Every message I craft is designed to resonate, build trust, and inspire meaningful action.

Excellence For Impactful Results

I am committed to delivering high-quality, purpose-driven storytelling that aligns with your brand and goals—effectively and efficiently.

Transparency In Collaboration

Honest, open communication is at the core of my work. You’ll always be informed and involved at every stage.

Empowerment Through Strategy

I provide small business owners with the tools, insights, and confidence to own their brand story and drive growth.

Discover Your Brand's Purpose & Amplify Your Story

Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.

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My Story

Turning Adversity into Purpose: My Path to Pronoia Communications

Hi I’m Tess…the founder of Pronoia Communications.I’ve always known I wanted to make a difference. But life has a way of pushing us toward clarity in unexpected ways. After seven years of stability in my career, I suddenly was facing an unexpected job loss—untethered, questioning my purpose, and wondering what was next.For a while, I felt lost. But in that uncertainty, a deeper, profound realization emerged: I wanted more than just another job at this stage of my career. I wanted creative control over my work, alignment with my values, and the ability to help others find meaning in what they do. That lightbulb moment changed everything.With over 20 years of experience in communications, I’ve worn many hats—corporate communications specialist, marketing professional, social media project writer, and community blogger. I hold a Bachelor of Arts in Communications from Simon Fraser University (SFU) and an Associate Certificate in Public Relations from the British Columbia Institute of Technology (BCIT).These experiences gave me a deep understanding of brand messaging and strategic storytelling, but I knew I wanted to apply them in a way that empowered others.This became my rationale for founding Pronoia Communications—to help small business owners clarify and amplify their brands through authentic, purpose-driven storytelling. I wanted to create a space where business owners could find clarity, connection, and confidence—without feeling overwhelmed or breaking the bank.

Building a Business from the Ground Up

Starting my own business wasn’t easy. I learned that entrepreneurship isn’t about doing it all—it’s about doing what matters. Through trial and persistence, I realized that clarity isn’t just a luxury; it’s a necessity for success.That’s why I wake up every day excited to help small business owners uncover the deeper purpose behind their brand—whether it’s through brand clarity coaching, strategic brand messaging, or crafting conversion-focused website copy. Seeing my clients step into their true power and purpose has been the most fulfilling part of this journey.

Why Purpose Matters

My work is deeply rooted in the principles of Ikigai—the Japanese concept of finding one’s “reason for being”—and Simon Sinek’s Golden Circle, which emphasizes understanding the why behind a business, not just the what and how. These insights have shaped my path and continue to inspire my purpose.I’ve lived the struggle I help my clients overcome. My business isn’t built on theory—it’s built on real-life experience, filling a gap that I discovered being a solopreneur launching my own business.

Beyond Business: A Commitment to Connection

Outside work, I am passionate about helping people feel less alone. Whether through my blog, yoga practice, or poetry, I believe in bringing meaning, reflection, and awareness into the world.I want to create a world where authentic, purpose-driven communication connects brands with their audiences on a deeper level, fostering meaningful relationships and lasting trust.That’s what I work toward every day—helping small business owners step into their true purpose, and power, bringing their vision to life.Let’s connect and build something meaningful together.

Discover Your Brand's Purpose & Amplify Your Story

Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.

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My Services

You Have a Business. But Does Your Brand Have a Purpose?

At Pronoia Communications, I help small business owners like you uncover and communicate your brand’s true purpose through strategy and storytelling. A clear, cohesive brand strategy enables you to connect with your audience, stand out from competitors, and build long-term success. I focus on the WHY behind your business and help you align your messaging with your core values, creating a meaningful connection with your customers.By using Simon Sinek’s Golden Circle approach, I’ll help you discover and articulate your brand’s purpose—your WHY—and ensure that every aspect of your branding reflects this deeper purpose. When your brand is aligned with its core mission, your messaging becomes authentic and resonates on a personal level with your audience.

Brand Strategy Solutions for Purpose-Driven Small Business Owners

I offer customized brand strategy services designed to help you build a strong, purpose-driven brand. Whether you’re starting from scratch or refining an existing strategy, my approach provides the clarity and structure you need to create a meaningful, lasting impact.

Brand Purpose Clarity Bundle (For Businesses Without a Strategy)

If you’re unsure of your brand’s direction or lack a cohesive strategy, this service is for you. Together, we’ll uncover the heart of your brand, clarifying your purpose, mission, and core values. This foundational work will help you articulate your brand’s essence and ensure your messaging is aligned with your business goals. After completing this package, you’ll walk away with a clear brand framework that sets you up for success.What’s Included:✔ Clarify Your Brand’s Purpose – Define your mission, vision, and values
✔ Unique Value Proposition (UVP) – Clarify what sets you apart
✔ Define Your Ideal Customers – Create 1 buyer persona
✔Messaging Pillars (3-5) – Key themes to guide marketing and content
✔ Brand Voice & Tone Guide – Define how your brand should sound
✔ Tagline Creation – Create a short, memorable brand taglineBest for: Startups, solopreneurs, and small business owners needing a clear, purpose-driven brand foundation.

Brand Purpose Strategy Bundle (For Businesses Looking for a Brand Overhaul)

Ready for a comprehensive brand transformation? This service is perfect for businesses that want to go beyond a superficial brand update. We’ll start by exploring your brand purpose in-depth and then build a full strategy that includes everything from competitive analysis to messaging development. This all-encompassing strategy will ensure that every aspect of your brand—from your visual identity to your customer touchpoints—aligns with your core purpose.What’s Included: Everything in Brand Purpose Clarity, PLUS...✔ Define Your Ideal Customers – Create 2 buyer personas
✔ Competitor Positioning Snapshot – Simple research to differentiate your brand
✔ Brand Story Framework – Craft a concise and compelling brand story
✔ Brand Strategy Action Plan – Key action steps to implement your brand strategyBest for: Small business owners ready to build a stronger, audience-driven, purpose-led comprehensive brand strategy.

Uncover your brand's deeper purpose and values with clarity and confidence.

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Authentic Storytelling That Connects

Once we’ve defined your brand’s purpose and strategy, I’ll help you craft authentic, engaging narratives that bring your brand to life. Storytelling is one of the most powerful tools for creating emotional connections with your audience, and I specialize in creating stories that resonate deeply with your customers.Whether it's your, Origin Story, Customer Success Stories, Case Studies, or your Brand Narrative, I’ll ensure that your brand’s story reflects your purpose, values, and vision. These stories will help humanize your brand, foster trust, and inspire action.What's Included:

Foster an emotional connection with the right audience through authentic storytelling.

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Amplifcation Action Plans: Share and Elevate Your Brand’s Story

I don’t just help you define your brand's strategy—I help you amplify it. Through a tailored Amplification Action Plan, I provide clear steps and strategies to share your brand’s story with the right audience on the right platforms.This isn’t just about pushing content; it’s about creating meaningful connections that foster loyalty and engagement. By leveraging the most effective marketing channels for your business, I ensure your message resonates and drives lasting impact.This strategic approach sets me apart from other brand strategists, giving you an exclusive plan to elevate your brand’s presence and make a real difference.

Discover Your Brand's Purpose & Amplify Your Story

Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.

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My Process: Clarify, Craft & Amplify

My streamlined three-step process eliminates guesswork from start to finish, giving you clarity and confidence at every stage.

1. Clarify

In the Clarify stage, I work with you to uncover the core purpose, values, and messaging that define your brand. Using frameworks like the Golden Circle, SWOT Analysis, and Competitive Analysis, I gather key insights to develop a brand strategy that sets your business apart. This strategic foundation highlights what makes your brand unique and informs the creation of buyer personas and brand positioning.

2. Craft

In the Craft stage, I transform insights into clear, strategic messaging and storytelling that deeply resonates with your ideal audience. Using a combination of my proprietary brand storytelling frameworks—including the Origin Story—alongside proven structures like the Hero’s Journey and other established storytelling frameworks, I shape a compelling brand voice and narrative. This ensures your brand’s story is authentic, impactful, and aligned with your core purpose and values.

3. Amplify

In the Amplify stage, we take your purpose-driven brand strategy and stories and ensure they reach the right audience through an Amplification Action Plan. This plan outlines the best digital channels and strategies to effectively share your brand story with your ideal audience.

Discover Your Brand's Purpose & Amplify Your Story

Your brand isn’t just what you do—it’s why you do it. Let’s create a purpose-driven brand strategy paired with authentic storytelling to elevate and amplify your business.

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Thank You!

We’ll review your message and get back to you as soon as possible. We’re excited to explore how we can work together to amplify your brand’s story.

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We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together