Transform Your Purpose into a Story People Feel
Empowering women founders and consultants to craft and amplify strategic, purpose-driven brands that create meaningful impact beyond profit
Do people truly understand why your work matters—and why they should care?At Pronoia, I help early-stage women entrepreneurs define their why (purpose) and then put it into words that make the people they serve feel understood and included in their journey through strategic branding and storytelling. Then, we amplify that story, turning attention into trust, and trust into authentic relationships that inspire action with the people who matter most.
What Happens When Your Purpose Goes Unspoken?
Don’t Let Your Purpose Get Lost in Translation
Your purpose in this world is too important to go unnoticed.Entrepreneurs like you deserve branding that not only tells your story, but also communicates why you exist beyond profit, embodies your values and passion, attracts true believers, and inspires action that makes a difference.What you do matters.But without clear, purpose-led messaging and storytelling that makes people feel connected to what you stand for, your vision risks staying unseen—leaving you playing small when you’re meant for greater visibility, influence, and impact.
When your message isn’t clear, your audience can’t see what sets you apart—no matter how much heart and passion you put into your work.
Deep down, you start to feel frustrated, second-guessing how to express your value and wondering why it isn’t landing.
And the hardest part? Your mission isn’t making the impact you know it’s capable of, which means the people who need your work most may never find it.
Because when your story feels scattered or inconsistent, trust is harder to build. And without trust, your brilliance risks being overlooked by the very people you’re here to serve.
Your Trusted Ally in Making Your Purpose & Mission Matter
Helping Your Purpose & Mission Be Heard & Felt
Hi, I’m Tess Zevenbergen, founder of Pronoia Communications.I launched my consulting business because I believe the universe is working in your favour—and your brand should too. That’s the literal meaning of pronoia.Your audience needs to understand not just what you do or how you do it, but why it matters.Often entrepreneurs pour their energy into products or services while overlooking the strategic brand foundation that makes their message emotionally resonate—things like positioning, differentiation, and purpose-driven storytelling.With decades of experience in strategic communications and branding, my mission is to guide early-stage women entrepreneurs to clarify their brand, craft authentic messaging, and share stories that connect, inspire action, and create meaningful impact beyond profit.I also integrate brand performance and impact measurement, ensuring your brand doesn’t just look good on paper—it works with purpose to drive change in your business, your community, and the world.You bring the purpose. I’ll help you amplify it for impact.
The Purpose-Driven Brand Foundation Bundle
Your Path to Purposeful Impact
This bundle is designed for new and emerging entrepreneurs and changemakers who want to launch their brand strategically instead of winging it. Together, we’ll build your business on a solid foundation that aligns with your purpose and values, while establishing a professional brand presence—all without wasting time or money on scattered, disconnected services.
WHAT'S INCLUDED:
1:1 BRAND CLARITY COACHING: Uncover your core purpose and align your brand direction.
COMPETITIVE POSITIONING ANALYSIS: Define your unique place in the market.
BUYER PERSONA WITH EMPATHY MAPPING: Get crystal-clear on who you’re talking to and what they care about.
BRAND PURPOSE & PROMISE STATEMENTS: Craft your ‘why’ and the promise you make to your audience.
MISSION & VISION STATEMENTS: Define where you’re headed and the impact you want to make.
CORE VALUES: Principles that guide your business and build trust.
UNIQUE VALUE PROPOSITION: Clearly express the value only you offer.
MINI ORIGIN STORY: Shares the story behind why you started your business and the purpose that drives it.
AMPLICATION ACTION PLAN: A strategic plan to share your messaging and measure your brand’s performance and impact.
BRAND MEASUREMENT GUIDE WITH KPI & SMART GOALS TRACKING: A comprehensive digital resource on how to measure your brand's performance over time using industry-based KPIs and SMART goals.
Additional Add-Ons:
MESSAGING PILLARS
TAGLINE
ELEVATOR PITCH
BRAND OR CUSTOMER STORY
BRAND VOICE & TONE GUIDE
My Purpose-Led Process
A strategic & structured roadmap to clarify your purpose, build your brand & amplify your story
1. CLARIFY YOUR PURPOSE:Clarify and define what makes your brand unique, your purpose, position, and audience—building a strategic foundation so every message and decision delivers impact.
2. CRAFT YOUR STORYDevelop your buyer personas, brand elements, and story in a customized Purpose-Driven Brand Strategy Blueprint that defines who you are, what you do, and why it matters—crafted to resonate with your audience.
3. AMPLIFY FOR IMPACT
Create your Brand Amplification Action Plan to map exactly how to share your messaging and story across your website and digital channels. You’ll also receive my digital branding guide, including a KPI and SMART Goals Tracker, to monitor impact, sustain momentum, and grow your brand long after our project ends—or let me handle it for you.
Experience the Full Impact of Your Brand
Start with Clarity, Craft with Purpose, Amplify for Impact
Through Pronoia Communications, I guide entrepreneurs and change-makers through every stage of brand building—from initial concept to strategic development to measurable impact. Every project begins with purpose, drives meaningful change, and lays the foundation for sustainable growth.
PURPOSE-DRIVEN CLARITY: Discover and articulate your authentic “Why,” ensuring your brand is deeply rooted in purpose and aligned with your core values.
INSIDE-OUT BRAND ALIGNMENT: Connect your purpose with your values, voice, and messaging using the Golden Circle Framework, creating an authentic, coherent brand identity that stands out.
COMPREHENSIVE BRAND STRATEGY: From SWOT and competitive analysis to buyer persona development with empathy mapping, gain actionable insights that sharpen your messaging and strategy.
COMPELLING BRAND STORYTELLING: Engage your audience with meaningful brand, origin, and founder stories that resonate authentically and leave a lasting impact.
AMPLIFICATION ACTION PLAN: Receive a strategic plan to share your messaging across digital and marketing channels, ensuring your story reaches the right people at the right time.
BRAND PERFORMANCE & MEASUREMENT: Track your brand’s performance and impact over time with SMART goals and key performance indicators, enabling continuous growth and alignment with your purpose.
EXPERT GUIDANCE YOU CAN TRUST: Whether launching a new brand or refining an existing one, I guide you every step of the way toward a clear, impactful, purpose-driven brand.
What My Client's Say
The Impact in Their Words
MEGHAN HUANG, OWNER -BIMI Express Market"Thanks to Tess's guidance and work, BIMI Express Market now has a simple yet memorable brand identity and a solid foundation from the moment we opened. In fact, our customers’ Google reviews consistently highlight the values, promise, and purpose behind our brand. Pronoia truly took my original idea and turned it into a brand that resonates with our customers and earns their loyalty. We’re already seeing many repeat customers and our review rating is 5.0.”
Define. Amplify. Inspire.
Transform Your Purpose into Meaningful Impact
Take the next step toward a brand that resonates, reflects who you are and inspires action for meaningful impact.With the Purpose-Driven Brand Foundation Bundle, gain a clear purpose, solid brand foundation, and strategic blueprint to confidently share your story with the right people.
Take the first step, DEFINE YOUR WHY
Get clarity on your purpose and why your business matters—before committing to a full brand bundle.If you’re not ready to commit to building your full brand but want clarity on why your business exists and why it matters to the people you serve, Define Your Why: The Purpose Statement Playbook is the perfect starting point. This playbook guides you step by step to define and articulate your purpose, giving you a head start on building a strong brand foundation.
Don't Let Your Purpose Stay Mute
Your purpose deserves to be felt, not left radio silent
Without a clear, purpose-driven brand strategy, it’s easy for your story to stay mute among all the digital noise online. Brands often struggle with inconsistency, missed opportunities, and disengaged audiences. You risk:
Wasting time and money on marketing that fails to connect
Feeling frustrated that your business impact falls short of your vision
Watching competitors with stronger branding attract your ideal clients
Having your story ignored or misunderstood
Losing trust with the people who matter most
Turn the Volume Up on Your Purpose!
Make your mission heard, felt, & remembered
With Pronoia Communications, your brand becomes a clear, purpose-driven expression of your vision. You’ll:
Confidently share and amplify your story in a way that resonates with your ideal audience.
Stand out with a brand story that authentically reflects your purpose and values.
Attract loyal clients, meaningful opportunities, and partnerships aligned with your mission.
See measurable growth and impact, turning your vision into tangible results.
Make a meaningful difference in your community and beyond, using your brand to inspire positive change and contribute to a better world.
Pronoia is more than branding—it’s a brand that brings your purpose to life, creating meaningful impact that extends far beyond your business.
About Pronoia
Purpose
Pronoia guides women entrepreneurs to step into their purpose, bring their brand story to life, and build businesses that matter beyond profit.
Mission
To collaborate with purpose-led women entrepreneurs in shaping and sharing their stories—guiding them to build brands that resonate, connect, and create meaningful impact beyond profit.
Vision
A world where purpose-led women entrepreneurs share authentic stories and build brands that inspire meaningful impact, deepen connections, and reflect their values.
core values
Authentic Storytelling
Crafting narratives that are honest, vulnerable, and reflective of your unique identity.
Purpose-Driven Impact
Ensuring every story and brand message resonates with audiences and inspires meaningful action beyond profit.
Empowering Collaboration
Partnering with clients through transparent, supportive guidance to amplify their voice, vision, and growth.
Strategic Creativity
Designing brands and stories that engage, inspire trust, and foster connection.
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