Helping small business owners amplify their brand, impact, and value in the marketplace through purpose-driven storytelling.
Amplify Your Brand with Purpose-Driven Storytelling
Welcome to Pronoia. We are a strategic communications partner for small business owners ready to unlock the power of storytelling, brand strategy, and impactful content marketing.At Pronoia, we believe in the power of pronoia—the idea that the universe is conspiring in your favour.We channel this positive energy into helping you, as a business owner, tap into your why, uncover your brand’s deeper purpose, and share your unique story with the world.
Our Purpose
Our purpose is to help small business owners amplify their brand, impact, and value in the marketplace through purpose-driven storytelling.We understand that you want to make a meaningful connection with your audience while standing out in the crowd.Whether you need guidance to create a brand presence or compelling content that builds brand awareness, fosters engagement and drives results aligned with your business goals, our work allows you to focus on what matters most—your life’s purpose and growing your business!
Our Vision
Our vision is to amplify authentic, positive, and purposeful communication that connects brands to their true purpose and resonates deeply with their audience.
What We Offer
Purpose-Focused Brand Messaging
We collaborate with you to create distinct and memorable brand messaging that embodies the essence of your purpose and your unique value proposition to build trust and attract your ideal customers.
Strategic Content Planning
We develop tailored content plans that align with your business goals, buyer personas, and content needs. By integrating SEO research with buyer personas at each stage of the customer journey, we create a strategic roadmap that drives engagement and focuses on your business growth.
Purpose-Driven Content Writing
We craft compelling SEO-optimized blog and pillar page content that builds your authority in your industry, showcases your expertise, and educates and informs potential customers, increasing your brand's credibility.
Purpose-Driven Copywriting
We write engaging and persuasive, conversion-focused website copy, landing pages and content offers that capture your brand's essence, highlighting the purpose of your work while converting browsing visitors into loyal customers.
Why Work With Us?
Stand Out In A Crowd
Our brand messaging differentiates you from competitors by showcasing your unique value and brand messaging, helping you attract your ideal customers.
Save Time & Effort
Our strategic, purpose-driven content and copy writing services empower you to elevate your business, freeing up time and energy to focus on what you love most.
Drive Measureable Results
Our storytelling aims to connect with your target audience at every stage of their customer journey, helping you grow your business.
Our Values
When we work with you, the following four core values are at the heart of everything we do:
Authenticity
We are dedicated to helping you communicate authentically and with purpose, reflecting who you are as a brand.
Creativity
Through thoughtful, innovative strategies, we craft brand messaging that resonates, content that educates and copy that inspires action.
Excellence
We maintain high standards to ensure our stories and writing are impactful and aligned with your brand message and business objectives.
Transparency
We practice open communication and honesty, ensuring you’re kept informed and involved every step of the way.
Discover The Power of Your Story
Unlock the potential of a purpose-driven story with Pronoia.Ready to amplify your brand? Let’s connect!
A Little About Me
Hi, I'm Tess...the Founder of Pronoia
From writing my first poem in second grade to helping businesses craft compelling narratives, storytelling has become my lifelong passion, words my creative oxygen.With 20+ years of writing experience, I’ve worn many hats: contract freelance writer, social media project writer, community blogger, corporate communications specialist, and marketing communications professional.During this time, I have honed my hard skills in brand messaging, content writing, and copywriting, collaborating with businesses of all sizes to create brand messaging and content that resonates and drives results.I hold a Bachelor of Arts in Communications from Simon Fraser University (SFU) and an Associate Certificate in Public Relations from the British Columbia Institute of Technology (BCIT).I am also HubSpot Content Marketing Certified, trained in the latest strategies, frameworks and tools to help your brand thrive and grow.I founded Pronoia as a vision to channel my why: purpose-driven storytelling.Empowering small business owners like you to unlock the essence of your purpose, infuse it into your brand messaging and amplify it to the world is the heart of Pronoia’s brand story.I believe that aligning storytelling and narrative with your why—fosters deeper connections, builds trust, and sparks positive change.I am excited to collaborate with you and be part of that journey together.
Discover The Power of Your Story
Unlock the potential of a purpose-driven story with Pronoia.Ready to amplify your brand? Let’s connect!
Our Services
At Pronoia, we offer a customized range of services that center on purpose-driven storytelling to amplify your brand.Whether content to educate or copy to persuade, we write to transform curious visitors into loyal, engaged customers who believe in what you do and what your brand stands for.
Brand Messaging
As a small business owner, we help you craft brand messaging that resonates with your ideal customer using Simon Sinek’s Golden Circle Framework.Our approach starts by identifying your "why"—the core purpose and belief that drives your business. From there, we develop the "how"—the unique methods you use to bring your vision to life—and the "what"—the products or services you offer.This framework helps you communicate with clarity and purpose, building stronger emotional connections with your audience and differentiating your unique value from competitors.NOTE: Pricing negotiated on a per project basis.
Let us guide you in creating and amplifying a brand message that informs and inspires.
Strategic Content Planning
We craft a content strategy that starts with setting SMART marketing goals tailored to business growth. Using in-depth SEO keyword research and detailed buyer personas, we create content that resonates with your ideal audience.Whether you're building pillar pages or creating targeted content offers, our content plans position your brand as an industry leader while enhancing trust and engagement.NOTE: Pricing negotiated on a per project basis.
Stand out in your industry with a customized content strategy that connects and converts!
Content Writing Services
We help you create valuable, long-form content that boosts your brand’s visibility and authority. Our content writing services combines blog posts based on popular search query research. We then take those blogs and repurpose them into comprehensive resource-based pillar pages to drive organic traffic and establish your business as an authoritative expert in your industry.1. SEO-Optimized Blog WritingWe create engaging, SEO-optimized blog posts designed to answer the questions your target audience is actively searching for. Our content addresses their pain points, needs, and interests while positioning your brand as a trusted source of valuable information. By aligning each post with popular search queries, we help increase your visibility, drive more traffic to your website, and foster stronger connections with your audience.2. SEO-Optimized Pillar PagesOur SEO-optimized pillar pages provide comprehensive, in-depth content on key topics relevant to your industry. These pages serve as the foundation of your content strategy, offering valuable insights while linking to related blog posts and resources. By organizing your content around core themes and optimizing it for search engines, we help boost your website’s visibility, improve rankings, and establish your brand as an authority in your field. Pillar pages improve SEO and provide a seamless, engaging user experience that builds credibility with your target audience.NOTE: Pricing negotiated on a per project basis.
Transform your blog into a resource powerhouse that drives traffic and boosts your authority!
Web Copywriting
We deliver clear, persuasive, effective copy that turns your website into a powerful conversion tool. Our website copy, from homepage to service pages, is tailored to capture attention, highlight your unique value, and inspire action. With every word, we bring your brand’s story to life, transforming casual visitors into loyal customers, and growing your business.NOTE: Pricing negotiated on a per project basis.
Let your website be the engine that drives your success!
Discover The Power of Your Story
Unlock the potential of a purpose-driven story with Pronoia.Ready to amplify your brand? Let’s connect!
Our Process: Discover, Craft & Amplify
Our streamlined 3-step process removes the guess work. We guide you from defining your brand's essence to effectively amplifying it, ensuring you build connections and trust with your ideal customers.
1. Discover
Uncover Your Brand's Messaging: We collaborate closely with you to define your unique purpose and values. Through engaging discussions and an exploratory questionnaire we gather the information we need to help you articulate the messaging behind your brand.
In-Depth Market Research: We conduct research to analyze your competitive landscape and identify your target audience. By creating detailed buyer personas, we ensure your content resonates with those who matter most to your business.
Set Business Goals: We work with you to establish clear, actionable marketing goals that align with your business objectives, setting the stage for a successful content strategy.
2. Craft
Tailored Content Planning: We develop a content plan that aligns with your business goals and target personas. By integrating SEO research with the buyer's journey, we create a roadmap that addresses your audience's needs at the awareness, consideration and decision stages.
Copy and Content Writing: We put in the hard work, writing brand-aligned website copy and engaging content that captures the essence of what your brand stands for. We focus on crafting clear messaging that speaks directly to your audience's needs, ensuring that every piece of content enhances your brand and caters to the business marketing goals we set.
Review and Refine: In this final stage, we focus on reviewing and refining your content to ensure clarity, consistency, and impact. We’ll help you make necessary adjustments, ensuring your messaging is polished and aligned with your brand.
3. Amplify
Strategic Content Distribution: We work with you to develop a robust content distribution strategy that utilizes social media, email newsletters, and online communities to maximize your brand's visibility and reach.
Audience Engagement: We provide you with strategies to foster meaningful interactions with your audience. From crafting compelling calls to action to building a community around your brand, we ensure your message resonates with your target customers.
Amplifying Your Success: We advise you of the tools and best practices to manage and update your content independently, empowering you to keep your brand fresh and relevant in today’s competitive landscape.
Discover The Power of Your Story
Unlock the potential of a purpose-driven story with Pronoia.Ready to amplify your brand? Let’s connect!
Portfolio
Case Study: MacDev Financial
MacDev Financial is a boutique financial services and life insurance agency with operations across Canada. The company specializes in dividend-paying whole life insurance for personal and corporate use.
Key Challenges
Branding
Lack of a clear brand strategy and tagline led to inconsistent messaging and diminished brand recognition.
Website
The website’s American-centric template and lack of differentiation between personal and corporate insurance and services pages hindered user experience and accurate representation of Canadian offerings.
Landing Pages
Without dedicated landing pages, MacDev missed crucial lead generation opportunities and failed to showcase their expertise in Infinite Banking and other areas.
Content Writing & Offers
Unoptimized blog content and a lack of top-of-the-funnel and middle-of-the-funnel resources limited MacDev’s reach and engagement with prospective clients in the awareness and consideration stages of the customer journey.
Solutions & Results
Branding
Developed a clear brand strategy with a memorable tagline, mission, vision and core values, leading to an increase in brand recognition and consistent messaging across all channels enhancing client retention and brand loyalty.
Website
Built a Canadian-focused website with distinct sections for personal and corporate whole life insurance, and designated insurance-related service pages which typically results in a 20-25% improvement in user engagement.
Landing Pages
Wrote targeted landing pages and email nurture campaigns for lead generation, highlighting MacDev's expertise in the Infinite Banking Concept, aligning with an increase in lead conversions and a 15-20% rise in qualified inquiries, while leveraging Google Ads to boost brand awareness, resulting in a ROAS that effectively covered the costs of ad spend in a very competitive market.
Content Writing & Offers
Wrote SEO-optimized blog content for concepts such as Infinite Banking and introduced awareness-stage resources and content across various channels including in a mobile APP, boosting organic search traffic and a 25-35% increase in user engagement. This SEO-optimized content provided valuable educational resources and supported paid search Google Ads by building credibility and driving additional traffic.
Click on the images below to see examples of our work.
Customer Testimonial
"Tess’s incredible talent for copywriting, creating client journey strategy, as well as scripting, content editing and reviewing, for podcast and video projects is indicative of a great communicator, and likewise, storyteller."- Michele Devlin, CEO, MacDev Financial
Case Study: CanaDeck
CanaDeck is a custom-deck building company with a customer-first approach focused on quality and detailed craftsmanship using the latest and innovative construction techniques serving homeowners in Greater Vancouver.
Key Challenges
Branding
CanaDeck needed a clear mission, core values, and brand messaging to articulate its unique value proposition and connect emotionally with its audience. Niche marketing positioning required the company to differentiate itself as a premium service provider in a competitive market.
Website
CanaDeck needed compelling, SEO-optimized copy to attract organic search traffic that effectively communicated its expertise, highlighted its premium services, and resonated with its buyer persona/target audience.
Content Writing
CanaDeck lacked cornerstone resources, such as blogs and pillar pages, to educate potential customers, address common pain points, drive organic traffic, and showcase its expertise in the deck construction industry to build trust and credibility.
Solutions
Branding
Crafted copy for an About Us page for the company's website with a mission statement and values to enhance the company's brand presence and messaging using Simon Sinek's Golden Circle.
Website
Wrote SEO-focused, customer-oriented website copy that showcases CanaDeck's exceptional craftsmanship and premium services. Website copy resonates with the company's target audience and buyer persona needs and points using clear messaging and strategically placed CTAs to encourage consultations and exploration of services.
Content Writing
Crafting informative blog posts and SEO-driven pillar pages. These pieces are designed to educate homeowners, address common pain points, and position CanaDeck as an authority in deck design and construction, driving organic traffic, engagement and lead generation.
Click on the images below to see examples of our work.
Discover The Power of Your Story
Unlock the potential of a purpose-driven story with Pronoia.Ready to amplify your brand? Let’s connect!
Let's Start A Conversation...
Discover the Power of Your Brand Story!
Contact us with your questions, ideas, or project inquiries—we’d love to connect and explore how we can help you tell your purpose-driven story and amplify your brand!NOTE: Pricing negotiated on a per project basis.
Thank You!
We’ll review your message and get back to you as soon as possible. We’re excited to explore how we can work together to amplify your brand’s story.