Beyond The Golden Circle: Adding Who and Lived Experience to the Framework
The Golden Circle brand strategy for women founders is a powerful foundation. But for those of us in mid-to-late career, it needs two more layers. In the last post, we looked at the Golden Circle — what Simon Sinek actually said, why almost everyone applies it...
The Golden Circle: What It Says and Why Everyone Gets It Wrong
Simon Sinek’s Golden Circle — introduced in his TED Talk that has now surpassed 60 million views — is one of the most cited frameworks in brand strategy. It’s referenced in brand strategy courses, agency decks, and marketing workshops worldwide. And it’s almost...