Insights
The research, frameworks, and straight talk behind purpose-first brand strategy.
Beyond The Golden Circle: Adding Who and Lived Experience to the Framework
The Golden Circle brand strategy for women founders is a powerful foundation. But for those of us in mid-to-late career, it needs two more layers. In the last post, we looked at the Golden Circle — what Simon Sinek actually said, why almost everyone applies it...
The Golden Circle: What is Says and Why Everyone Gets it Wrong
Simon Sinek's Golden Circle — introduced in his TED Talk that has now surpassed 60 million views — is one of the most cited frameworks in brand strategy. It’s referenced in brand strategy courses, agency decks, and marketing workshops worldwide. And it’s almost...
Why Conventional Brand Strategy Is Failing Women Founders
Most brand strategy starts in the wrong place. And women founders are paying the price for it. You've invested in a logo. Maybe a website. Possibly a full brand kit with fonts, colour palettes, and a mission statement that took three rounds of revisions to nail down....
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